Ownership questions
- Who owns the domain, hosting, analytics, CRM, automations, and source files?
- Can the SME export customer data and reports without vendor intervention?
- What happens if the vendor relationship ends?
Delivery questions
- What are the exact deliverables?
- What is excluded?
- Who provides content, data, approvals, and user testing?
- How many revision rounds are included?
Adoption questions
- Who will use the system every week?
- What training is included?
- Are SOPs or handover documents provided?
- What metric proves the system is being used?
Gentle warning: A vendor who only talks about grant support and not post-launch usage may not be thinking about your business outcome deeply enough.